Skip to page content

What is our brand?

We work together as one team to prevent fires and keep Kent and Medway safe.

How do I use our brand?

Used in the right way, it can support our ongoing purpose to protect and save lives.

Examples and inspiration

We have created a number of templates for print, digital, signage and vehicle livery.

How to write for our brand

Our tone of voice unifies our brand messaging, helping to improve how we communicate.

Kent Fire and Rescue Service brand guidelines

These guidelines exist to help you understand Kent Fire and Rescue Service. They make sure our brand identity is clear and easily recognisable to our customers. They also help us to explain our beliefs and ambitions. This brand portal will be a useful resource when creating impactful and imaginative designs and as a guide to the writing style, spelling and use of grammar for all Kent Fire and Rescue Service content.